THE STORY SCIENCE COMPANY
True Stories.
Well Crafted.
Moving Hearts.
Story is not a marketing tactic. It's how people make every decision - whether they're buying enterprise software or listening to a song that won't leave their head.
Storyaffair exists at that intersection. Where the science of how stories create value meets the art of telling them so well that people can't look away.
We measure story. We diagnose it. We engineer it. And when it's right - when positioning is precise, when the pain is named, when the buyer sees themselves in your narrative before you've even asked for a meeting - revenue follows. Not because of clever automation. Because the story was true.
"Stories are the currency of human relationships."
Robert McKee
Most B2B companies aren't dealing in that currency. They're dealing in narratives - and McKee draws a sharp line between the two:
"All stories are narratives, but not all narratives are stories. Narratives tend to be flat, bland, repetitive, and boring recitations of events".
That's what most company websites sound like. That's what most outbound emails read like. That's what most pitch decks feel like. Flat. Bland. Interchangeable. A recitation of features disguised as differentiation.
Storyaffair exists to fix that.
"Emotion is the currency of storytelling."
Robert McKee
An affair is intimate. Passionate. Impossible to ignore.
That's how we approach every venture under this roof. Not at arm's length. Not through junior teams. Not with templated playbooks. With the obsessive attention of someone who has studied, since his first Robert McKee seminar in 2001, why some stories move people to act and others disappear into noise.
A buyer who feels understood will always choose you over a competitor who merely informed them.
What Lives Here
| Storyaffair Lens - Story clarity diagnostics for B2B software. |
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| Storyaffair Lens tests whether a company's story still works without its founder: for a first-time visitor, for a buyer comparing vendors, and for the AI assistants that now build shortlists. Seven dimensions of story clarity, and one Story Clarity Report showing where the story breaks and what to fix first. storyaffairlens.com |
| Make Buying B2B Easy - The method behind the work. |
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| The part that comes before the outbound. Before the automation. Before the campaigns. Before the six-figure budget is approved, spent, and gone with nothing to show for it. The part almost nobody is doing - and the part that determines whether everything else works or fails. Built on Robert McKee's story principles and Storynomics, and on Cannonball GTM. makebuyingb2beasy.com |
| Storyaffair Music - Music for film, TV and brands. |
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| The label, publisher and licensing studio for our founder's music, written for stories that have a few seconds to land. storyaffairmusic.com |
| Nico Beloved |
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| Original music. Multiple projects. The art behind the science. All written, performed, and produced by our founder - because the best way to understand story science is to practice the art yourself. nicobeloved.com |
| Nico Beloved | Nico Beloved And The Fire Of Vegas | Nico Beloved And PassionateDreamers | Neko Vegas | Amado Vega | Delusional Vibration |
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| Evocative Soul | Cinematic Punk | Communal Funk | Art Rock | Americana | Mystical Soul |
The Founder
Nicolás Amado Vega
Founder and operator. 19 years in enterprise B2B software. Trained with Robert McKee since 2001. Creator of Storyaffair Lens. Songwriter. The person you work with directly - because that's the point.
Built Storyaffair while searching for the intersection of everything he knows, everything he loves, everything the world needs, and everything worth paying for. Turns out the answer was always story (Ikigai).
The controlling idea revealed itself through the story of his own career.
Let's connect
The Controlling Idea
Every company has access to the same AI tools. The same automation. The same channels. The only moat left is the story no one else can tell - and the science to make sure it reaches the right person at the right moment.
That's what we do. Across B2B and B2C. Across revenue and art. Across platforms and songs.
Story first. Everything else follows.
THE STORY SCIENCE COMPANY
True Stories.
Well Crafted.
Moving Hearts.
© 2026 Storyaffair SLU. All rights reserved.
HEADQUARTERS
Avda. Cerdanyola, 75-77, 1st floor, 08172 - Sant Cugat del Vallès, Barcelona, Spain.